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Exhibitor Open Call: Superfine! Art Fair | LA 2020

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SuperFine! Art Fair for Artists

Note: Superfine! takes no commission on any artwork sold either in person at the fair or via our online E-Fair.

Get to Know Us

Superfine! was founded by art collectors Alex Mitow and James Miille. Superfine! began in 2015 as an alternative to stuffy boring art shows and complicated art world politics. From the beginning, we received flack from the art establishment when we broke down barriers and opened the gates for everyone from serious long-time art collectors to people who just love art and never thought they’d collect.

As it turns out, nobody cares about the art world and their politics. Our approach which is open and transparent worked: imaginations have been sparked and countless new collections have been jump-started at Superfine! fairs. We continue to spread our message of a more inclusive art market across the country. Since 2015, we’ve had one goal: produce badass, expertly curated art shows where über-talented, diverse global artists meet their new fans in iconic locations across the US and beyond.

A whole year of exhibitions in one weekend.

  • 6-10,000 motivated, art-hungry visitors during the four days of the fair.

  • 25% of our visitors make a significant ($100-$2,500+) art purchase.

  • More than 50% of our exhibiting artists receive major media coverage.

Make art. Sell art. We do the rest.

  • Meet your next collectors in a welcoming friendly space: the ideal environment to discover, collect, and sell art.

  • Innovative cost-saving and cost-spreading financing options that work with every artist's budget to make exhibiting and selling a reality.

  • Serious opportunities for features in Superfine!'s earned (press + PR), owned (website, blog, and social), and paid (advertising) media.

You’re the art-making expert. We’re the art-marketing experts.

  • The smartest and most sophisticated marketing engine in the industry: we get the eyes you want in front of your work. Our audience is 26-45, affluent ($120k+/year), and buying art now.

  • We're top drawer: a courteous, professional, and knowledgeable team of experts guiding you every step of the way. Exhibit and sell your work, and gain champions of your career.

  • Lead-up webinars and curatorial guidelines geared towards success. Take what you learn with you and make it work for you year-round.



1) Can I share a booth with a friend?

The 8' and 12' booths are intended only for solo artists, but our 16' and 20' booths can be shared by up to three artists. One person, however, must be appointed as the booth representative for communication and payment purposes.


2) I'm a gallery, can I apply?

Superfine! is an artist-driven fair, but we do welcome applications from progressive, forward-thinking galleries, collectives, and artist-run programs. Each Superfine! fair has a dedicated number (between 5 and 20) of larger booths ideal for galleries. You can contact our sales team at exhibit@superfine.world for more information about coming on board as a gallery.


3) Can I get a discount?

We offer a 5% per-fair discount for booths paid upfront in full, within three business days of a signed application. If it's immediate cash flow that's a concern, we offer options to spread booth costs over as much as a year - just ask us!


4) Why did you choose DTLA?

Our beautiful, plug-and-play DTLA venue at The Reef is not only a three-minute sprinter shuttle away from the LA Art Show, but is surprisingly affordable. Founded by art fair veterans, The Reef cuts our production cost which allows us to dedicate considerably more resources (more than double the budget of other fairs) to marketing the fair and our artists. Our core demographic (affluent, 26-45, creative early adopters) is also very prevalent in the DTLA and adjacent neighborhoods (Echo Park, Silver Lake, Highland Park) and our targeted marketing bring them to the fair.


Location: The Reef, 1933 S. Broadway, Los Angeles, CA 90007

Fair dates: February 6 - 9, 2020

Application Deadline: January 6, 2020. Booths are selling quickly, so we recommend applying early!


“The art-world antidote to 'the bloated, over-sized art fair model'” - artnet

For more information about this opportunity for artists including the application, floor plan, information about exhibiting please visit the Event Website or click to Apply.




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