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Your Work and its Audience: Making the Match

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As artists, we derive great joy from bringing a personal project to completion.  Sharing that work with others completes the creative cycle.

In this workshop participants will gain insights from a diverse range of industry experts on advancing their project towards targeted presentation. This includes researching your topic and finding its audience, working to edit a project to its strengths and present it to potential venues, publishers and other constituencies.

Author, educator, and mentor Mary Virginia Swanson will be the lead faculty member for the workshop, presenting a series of illustrated lectures that will broaden your industry awareness on a range of key issues, including the evolving editorial market, the challenges to the traditional gallery market, identifying new buyers for fine prints and licensing rights, understanding exhibition venues to maximize opportunities, and the role publications can play in promoting your work. Additionally, she will meet with each participant to help identify appropriate audiences for their work and discuss how to effectively market to them.

At the start of the workshop, Swanson will be joined by award-winning photo editor Elizabeth Krist for a 2-day editing session of students’ work. Through classroom talks and interactive demonstrations, you will learn the nuances of editing your work for multiple presentations: editorial spreads, exhibitions, and photo books–as well as to satisfy guidelines for grant applications and industry competitions. Krist will work with each participant to edit images brought to the workshop, helping you to reveal the heart of your project.

For more information and to apply be sure to visit the Event Website and click on 20191 WORKSHOPS in the sidebar menu, the "New York: May 2019"


Artists & Photographers

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