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Urban: Chroma Art Film Festival

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What Makes this event different?

This project emphasizes art as advertisement—enabling creators to transform public spaces into immersive galleries. The initiative offers more than just exposure; it's about business development, giving artists the tools to build their personal brand, gain professional marketing materials, and increase accessibility to a broad audience. Open to All Artistic Disciplines No matter your creative background—whether it's traditional painting, new media, sound art, film, or any other form—this program is designed to provide opportunities for every type of artist. You’ll have the chance to showcase your work and elevate your profile, creating advertisements that represent your art and yourself as a brand.

Key Features:

  • Open to All Artistic Disciplines: No matter your creative background—whether it's traditional painting, new media, sound art, film, or any other form—this program is designed to provide opportunities for every type of artist. You’ll have the chance to showcase your work and elevate your profile, creating advertisements that represent your art and yourself as a brand.
  • Public Art as a Platform:Your work will be displayed in high-traffic public spaces like bus shelters and billboards, ensuring maximum visibility during Miami’s busiest art weeks. This isn’t just about being seen—it’s about making an impact on the urban environment and interacting with a diverse audience on a daily basis.
  • Develop Your Brand: Artists will receive professional marketing tools, including videos, stills, and a full marketing package featuring promotion on websites, newsletters, and social media. You won’t just advertise your art—you’ll create a lasting campaign around your creative identity that can propel your work into new opportunities, from collaborations to exhibitions and sales.
  • Art as Escapism: This program taps into the concept of art as a form of escapism. By positioning your work in public spaces, you’re giving the world a visual retreat—an opportunity for people to connect with your message in a meaningful and emotional way.
  • Business Development through Self-Promotion: The developmental aspect of this program isn’t just limited to artistic visibility; it focuses on equipping artists with the resources they need to build sustainable careers. You will learn how to advertise your art, not just in a traditional sense but through creating public engagement and immersive experiences that amplify your presence.
  • Expanding the Spectrum of Disciplines: Whether you are a filmmaker, performance artist, textile designer, or sound artist, this program offers a diverse space for artists to come together and present their work. From creating public installations to digital artwork projections, all 29 artistic disciplines are welcome to apply.

Why Participate?

  • Massive Exposure: Your artwork will be part of a visual spectacle seen by over 27 million people, including locals, tourists, and international art collectors. 
  • Prime Locations: Your Ruby poster will be displayed at 17 strategically selected bus shelters across Miami, capturing the attention of both pedestrians and commuters.
  • Cultural Impact: This is more than just an exhibition; it’s a movement that amplifies voices and narratives through art in one of the most culturally rich areas of the city.

 

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