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Event History

A Legacy of Art & Innovation – Founded by Sungmin Hong and Jungwon Lee of HongLee Curator, Focus Art Fair made its debut in Paris in 2019 and has since expanded to London, New York, and Seoul. With a mission to champion emerging artists, it continues to evolve as a dynamic and forward-thinking platform in the global art scene. A Premier Art Experience – FOCUS’s 2024 World Tour is set to make a stop in a spectacular grand finale in London, working with top brands like LG, Frieze, Hong Lee, and FAD Magazine alongside art powerhouses Sotheby’s and Artsy. This electrifying event at the iconic Saatchi Gallery will bring together visionary artists, influential creatives, and industry innovators for an unforgettable celebration of art and innovation at the greatest art fair in London.

Copyright Policy

Artists retain full copyright. Galleries may use submissions only for promotion of the artist or the Focus Art Fair show.

Call for Entries for Artists

TERAVARNA, a leading platform for contemporary fine art, is proud to join the renowned FOCUS Art Fair London 2025—one of the most dynamic and visually striking art events in Europe’s cultural capital. TERAVARNA welcomes all artists worldwide on an open call for submissions for a grand feature at the FOCUS ART FAIR 2025 LONDON chapter — an incredible chance for emerging talents to connect, network, and sell their work to collectors from around the world like never before!

FOCUS Art Fair London 2025 – Open Call for Artists!

Global Invitation: Artists worldwide are welcome to dive into an esteemed and thriving art culture at the FOCUS art fair London. 

Exclusive Opportunity for Selected Artists:

• Exhibit in Europe’s Premier Art Hub.
• Connect with renowned artists and collectors.
• Showcase your work for FREE at this prestigious event.

Event Dates: October 16th - 19th

at Saatchi Gallery, LONDON—the iconic building in West London, King’s Road, Chelsea!

Where Art Meets Passion:

• It is a spectacular fusion of creativity, culture, and passion.
• Artist interactions and networking opportunities.
• A platform for artists to sell their work to global collectors.

Selection Process:

• OPEN CALL for artists to submit their best work.
• Only handpicked artists will exhibit at the fair.
• Best of Show receives global recognition, media exposure, and social media boosts.

Submission Details:

• Deadline: August 31, 2025.
• No need to send physical artworks for selection—submissions are online.
• Selected artists will have options for physical shipment or prints.
• A nominal entry fee for submissions.

Theme & Art Mediums:

• OPEN theme – Artists can submit based on their best judgment.
• Accepted Formats: 2D & 3D artworks, including paintings, sculptures, graphic arts, photography, digital art, installation art, and mixed media.
• AI-generated artworks are NOT accepted.

How to Apply: Submit your application at the official website of TERAVARNA.

Showcase your talent on an international stage—Apply Now!

For any other queries, write to us at info@teravarna.com.

For more information, please visit the Event Website.